Autocommerce Building

Category
Mixed use, Housing
Location
Zagreb
Year
2008.
Size
17000 m2
Client
Autocommerce
Status
2nd prize - public competition
Architect
Ivan Galić
Download
factsheet[EN]

The new mixed use residential complex is located at the crossroads of one of the most frequent roads – Zagreb Avenue. The wider area along the avenue is the space of major transformations for the last twenty years and develops without a proper plan, and some interventions in the space are left to private initiatives. On a relatively small plot there is a specific and demanding program of large size, which includes business premises, car dealership and apartments.  

As a conceptual proposal vertical stacking of program is proposed. Continuous climbing with a slight ramp that is in the logic of the movement of the car and enables continuous horizontal communication of residential and business floors. The specificity of bringing together four different contents in a unique hybrid offers a specific flexibility – any section can be longer or shorter, so it can easily be enlarged or reduced. The residential part of the building is organized from 3rd to 8th Floors. Typologically corresponding to the building with open corridors and a separate vertical communication. The specificity of horizontal communications is that they continue the logic of spiral climbing, so all floors are connected. The centre provides a green atrium that solves the problem of mixing communications and noise and offers a peaceful oasis.

An anthological FIAT factory in Turin – an iconic building for FIAT, but also a car-defined architecture. The spatial spiral enables the full affirmation of the main characteristics of the program. The specificity of the tilting of the soil enables the entire car dealership to be viewed from all angles, both from external Street perspectives and in the interior of the salon. The internal organization of the premises emphasizes and maximally uses the diagramic character of the layout.

Function = Construction = Appearance = Identity

 

Flows of movement are defined from the vertical stacking of different programs into one hybrid. The functional organisation comes from the flow of movement that, and the construction comes from such specific sections. The outer appearance of the face is the result of the construction and contiuated flows of movement.

There is no classical division of the floors. The logic and concept of the automotive garage has been used to consolidate various programs into a unique hybrid. The whole complex becomes a landmark with distinctive properties.

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